In 2017, the United Nations General Assembly declared 2021 – 2030 as ‘the Ocean Decade’ (officially: the UN Decade of Ocean Science for Sustainable Development).

The goal of the UN of Ocean Science for Sustainable Development?

Also known as the UN Ocean Decade, this is a global effort to provide “transformative Ocean science solutions for sustainable development, connecting people and our Ocean.”

Endorsed by the Intergovernmental Oceanographic Commission (IOC) of UNESCO, a scientists, resource providers, governments, business and industry, philantropic Foundations, UN agencies and other stakeholders are joining forces  to drive solutions. The vision is to provide the science we need for the Ocean we want with the aim of supporting a well-functioning, productive, resilient and sustainable Ocean.

Ocean Generation’s “Ocean Intelligence” approach has been endorsed by the UN Ocean Decade.

What is Ocean Intelligence?

“We are delighted that our unique Ocean Intelligence approach has been endorsed by the Intergovernmental Oceanographic Commission of UNESCO (IOC). Our unique ‘Ocean Intelligence’ approach uses the power of storytelling to translate complex Ocean science into engaging and practical actions.

Through Ocean Intelligence we play a central role in bringing to life the vision of the Ocean Decade by connecting people everywhere to the Ocean and communicating the science we need for the Ocean we want.

We are particularly happy to continue our long relationship with the IOC who were early supporters and patrons of our original documentary film ‘A Plastic Ocean’.”  - Richard Hill, CEO at Ocean Generation.

We unpack the often jargon-heavy, complicated science behind the human actions that threaten our Ocean.

Ocean Generation uses the power of storytelling to translates the science into understandable, practical actions that people, globally, can take to restore a healthy relationship with the Ocean and live more sustainable lifestyles.

Our Ocean Intelligence approach is grounded in four science-based pillars:

  1. Our Ocean: Engaging people in the wonder of our Ocean.
  2. Ocean not Oceans: Sharing the Science behind one interconnected Ocean that humans rely on.
  3. Our Impact: Exploring the 5 human actions that threaten our Ocean.
  4. Our Future: Discovering how we can all take Ocean Action.

These 4 pillars underpin all our Youth Engagement programmes for 3 – 25-year-olds.

Ocean Engagement: from a toe in the water to a full immersive experience

In partnership with Earth Cubs, we’ve launched a play-based game for 3 – 7-year-olds that aims to engage children on the importance of our Ocean, the harm of plastic pollution, and how they can contribute to creating a healthier planet.

Ocean Academy exists to bring the Ocean to the classroom. It’s an open-source digital education hub designed for 5 – 16-year-olds, providing them with access to the best Ocean education – in easy to understand and engage with formats.

The Wavemaker Programme empowers young adults – 16 – 25 – to make a positive change by providing them with tools and resources. Through our workshops, masterclasses, and personal development programmes, Wavemakers accelerates social action and incubates innovation.

We see a world where the Ocean is freed from human threats within a generation.

Subscribe to our newsletter and follow us online to be part of Ocean solutions.

As the first generation to deeply understand Ocean issues, we are the last generation who can stop them.

We are all the Ocean Generation.