We seek solutions that are both sustainable and regenerative. We’re not content with the current state of our environment and we aim to restore the Ocean’s biodiversity and health.


At its basic level, sustainability is about creating a balance with the Ocean that enables marine ecosystems as we know them today to survive in perpetuity. There are three obvious steps:

  • The very least we can do is to limit our direct impact through better-informed actions. Sustainability means creating a balance between what we take from nature and what we give back.

  • Restorative solutions allow for social and ecosystems to return to a healthy state and,

  • Regenerative solutions create the capacity for nature to evolve sustainably without human intervention.

This means upskilling ourselves and enhancing our support infrastructures to create a net positive impact that regenerates our Ocean ecosystems and hence all life on Earth. Sustainability should be a natural stepping stone on the path to regeneration.

With growing solutions come growing susceptibility to greenwashing.

Join the Ocean Generation

The Ocean Generation is coming together to restore a healthy relationship between humanity and the Ocean. Because as the first generation to understand ocean issues, we are also the last generation who can stop them. We are all the Ocean Generation. Join the movement.