Building your online profile can be tricky. However, like it or loathe it, self-promotion is a natural part to shaping your ideal creative career. But for many, promoting yourself can be a painful task, tangled up in self-doubt and embarrassment.

A great place to start is LinkedIn. It's a large and vibrant social professional network which is a hub for professional and young talents to gain opportunities. 

Just because you are starting out, doesn’t mean you must have a dull, boring, and mostly empty LinkedIn profile. What you need to do is approach your LinkedIn profile strategically. We want to give you the top tips on how to make your Linkedin profile standout.

Here at Ocean Generation we really believe LinkedIn can unlock doors to your professional career - from new job opportunities to building your professional network. The sooner you begin, the quicker you'll figure it out. And we'll help you make the most of it.

Here are top tips to help you:

1. Get a Professionally Taken Profile Pic

You are who you say you are and a picture is worth a thousand words. Make sure your profile picture depicts a savvy, on the ball professional by having a real photographer take it. You want to come across as friendly, approachable, well-adjusted and confident.

2. Find your keywords

A powerful LinkedIn profile is a profile that can easily be found by your target audience. So the first question you need to ask yourself is… 'Why are you on Linkedin'? What is it that you want to get out of this network?

Answers might be:

  • To find a job
  • To enhance my credibility and branding
  • To sell my products and services
  • Networking

Think about these whilst filling out your profile.

3. A Summary that describes…

Most people copy and paste their CV into the Summary section of their LinkedIn profile but that is a big no no! If someone wants to read your CV, they’ll request your CV.

The summary section is where you give people a flavour of who you are… it should be written in first person and as a narrative. The tone should be conversational and engaging. Try to think of the summary as your own professional MANIFESTO!

Here is a mini checklist of the things to think about when writing this section: 

  • Who are you?
  • What do you do?
  • Why do you do what you do? What do you love about your career?
  • What is the future, as you see it, of your industry?
  • What have you done that makes you proud? What is your major accomplishment so far?
  • What are your goals? What do you want to achieve?
  • What should a person do after reading your profile? Call you? Email you?
  • What is your contact info?

4. Stay active on Linkedin

LinkedIn is a social media tool.

Even though it is different from some other social platforms such as Instagram and Facebook, it is a useful tool to showcase your professionalism and interests to like-minded people.

Therefore, it is important to post your own updates on your profile, as well as engaging with forums and discussions that interest you. This will expand your network and provide further insight into your capabilities and personality to potential employers who may want to learn more about you than just your job history.

5. Write articles that show off who YOU are

LinkedIn is a great tool for professionals to share their own thoughts, feelings, and opinions on their sector and the current market.

Writing an article each month is a great way to highlight to potential employers that you are invested in your industry and that you have your own mind when it comes to speaking on matters that are important to you.

These articles can also spark up conversations with your following and allow you to begin build relationships through the platform.

6. Create your personal URL

When you first create your LinkedIn profile, LinkedIn will assign a line of numbers to your URL that will personalise your account. This doesn’t look great when linking to your profile, but this can be easily rectified.

  • Go to your profile
  • Click ‘Edit public profile & URL’
  • Click ‘Edit’ under the ‘Edit URL’ section
  • Choose your desired URL
  • Save your changes

This is a quick simple one for an instant win!

Following these steps will be a great start to building your professional profile online! 

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