The Importance of Youth 42% of the global population are under the age of 25. It is these young people whose lives will be most impacted by today’s Ocean threats and with whom we seek to engage as a priority. At Ocean Generation we aim to connect with people of every age. We also recognise that 42% of the global population are under the age of 25. That’s over 3 billion young people who are going to have to live most of their lives with the consequences of today’s environmental challenges and whose lives will be most impacted by today’s Ocean threats. We seek to initially engage youth in the wonder of the Ocean and then progressively develop deeper knowledge and foster a sense of ownership. We ultimately aim to stimulate collective action and promote behaviour change. In this way we see young people as the heart, or engine, of change. A movement of change that is led by the young through the whole population. Although we focus on young people, Ocean Generation is for everyone.