Ocean Intelligence

Plastic Intelligence: Springboard for Ocean Intelligence

Ocean threats are so deeply embedded in the way we all live and work, that sometimes they can appear overwhelming.  

That’s why we’re developing the concept of ‘Ocean Intelligence’. We break down the human dilemmas that cause Ocean threats into simple, practical steps that people everywhere can take.  

Amanda Gorman - “Ode To Our Ocean” 

Ocean Intelligence starts with us applying science to help us understand how human actions can cause harm to the Ocean. We then work with partners and together we create a series of practical steps that can be adopted in the way we live our lives, day by day. 

Since 2009, we’ve been at the forefront of tackling plastic pollution. Through our groundbreaking documentary, 'A Plastic Ocean'. This ignited mass public awareness about Ocean plastic pollution and it led us to develop ‘Plastic Intelligence’, our prototype of Ocean Intelligence. Plastic Intelligence  is our first attempt to link the human behaviours that drive plastic pollution with practical solutions that can be applied at an individual, organisational and societal level.  

Are you interested in helping further develop Plastic or Ocean Intelligence? Would you like to be among the first to trial it?

  Click here

Dive in and join our informal think tank group  or become a founding impact partner .

Join the Ocean Generation

The Ocean Generation is coming together to restore a healthy relationship between humanity and the Ocean. Because as the first generation to understand ocean issues, we are also the last generation who can stop them. We are all the Ocean Generation. Join the movement.

Latest

Global Alliance Partners

We know that to build a global inclusive movement we need to collaborate with partners around the world who can integrate and adapt the global Ocean Generation mindset to make it locally relevant for local communities and people around the world.
Ocean Generation Impact 2021

Check out Ocean Generation's 2021 Impact Video.
How to talk to family and friends about climate change

If you struggle to talk about climate change to friends and family, we have pulled together a step to step guide on how to do this.
SIGN UP FOR A CHALLENGE EVENT

Are you a regular walker and new to endurance events? Perhaps a seasoned trekker looking for testing adventures? Or even a marathon runner wanting to 'up' your distance? Challenge yourself and fundraise for Ocean Generation.

Plastic Oceans is now Ocean Generation
Top 15 Facts on Plastic Pollution

Check out our top 15 plastic pollution facts. Our materials are produced by scientific researchers and build on our 10 years expertise as leaders in plastic and the Ocean.
Ocean Generation: Who We Are
What's the Problem with Fast Fashion?
OUR TEAM
DONATE

By donating to us you will be supporting our movement to tackle Ocean threats, develop practical solutions, and seek to influence policy change. Without you, we cannot continue our vital work. Together we can support our natural life support system, the Ocean. Every single penny really does count. Thank you.
Filmmaking
Plastic Oceans is now Ocean Generation

Our transition story.
Picnic Without Plastic

Want to have a more sustainable picnic? Ditch plastic wrappers and protect our parks and outdoor spaces.
Optical Express Industry Campaign

Optical Express are fully committed to minimising their environmental impact. They are asking all optometrists who receive free treatment to give something back. Demonstrate a commitment to helping to reduce the environmental harm single-use plastics cause to our Ocean by making a voluntary donation.